When you have a good seller on Merch By Amazon, it’s inevitable that a copycat will come along once your BSR is published.
It’s just how it goes, and there’s no way to fully prevent competition.
However, I tested something out this past Halloween on one of my best sellers, and I’m sharing the results in the podcast.
Hi Lisa, I’m still in tier 10 and I’m wondering if I should focus on doing 10 designs for one specific niche or maybe holiday to get some sales. I’d really appreciate your thoughts.
If I were on the 10 tier right now, I’d try to look for very niched down keywords that weren’t as competitive and focus on the Christmas Holidays. I can tell you this. I am getting sales for very specific kinds of people that are probably Christmas gifts. So think of targeting “gifts for [specific person]” Think of hobbies. You might not sell as many of one shirt but the point is you want sales to tier up. So don’t be afraid to go after less competitive keywords. You won’t sell as many but you’ll have an easier time selling because of less competition.