I’ve very biased when it comes to the strategy for selling online.
Whether you’re talking about a website, blog, T-shirt shop, you name it — I always believe focusing on ONE audience is best for stable income and growth.
That doesn’t mean multi-topic shops can’t sell well, but my stats show that niche shops tend to get more bulk orders, repeat customers and more loyal buyers.
In this episode I share some stats and compare two of my RedBubble accounts. One is niche and the other is not.
Look at how consistent the sales are on one of my niche accounts.
My non-niche accounts never sell this consistently. I’ve tested this on many different POD platforms, and it’s clear to me…. niche accounts for the win!
Hi Lisa.
I love all your content.
I have quite a variety of subjects in my Redbubble store. Should I rather open a different shop for each topic? This may sound silly, but why are niche shops more successful and do most customers go to sellers shops rather than just buying from the product listing,? Thank you for your time and I’m looking forward to your reply.
Thanks
Hi! Can you use the same Paypal account for multiple stores?
Yep I just uploaded a video about this yesterday. https://www.youtube.com/watch?v=60Myu3Ol7_s
I’ve read that having multiple accounts on RB (for multple niches) can get you banned. I’ve read that you need to use separate emails per account but also separate bank/paypal etc. which makes it very difficult. How can I safely set up multple accounts for my niches? Thanks
The best thing to do is to contact RedBubble just to make sure. I think a lot of people that have been getting banned have also been uploading content that isn’t really legal. A lot of people know that celebrities, movies, etc. are the kinds of content that sell well. But they are also illegal. So I think it’s more to it than just setting up separate accounts that is causing the ban. I don’t think they are banning people just because of that. I have been doing that for years with no problem. But I also don’t upload anything related to movies or celebrities like a lot of people do. I also think country origin matters. There’s more to the story I believe.
Rod, just an update. I contacted RB and it is definitely legal to have multiple accounts. I made a video on it. https://www.youtube.com/watch?v=60Myu3Ol7_s
Like I suspected, that’s not the reason you got banned.